Description
Shows how a company compares to its competitors in different market segments.
Format
PowerPoint
How to compose the slide:
Title
- Competitor Analysis - Positioning [Number] (replace [Number] with the relevant number for this specific analysis)
Body
- Segment 1 and Segment 2: These are the two market segments that you will be comparing the competitors in.
- Assessment | Positioning: This is the header for a two-column table. The left column should contain an assessment criteria (e.g., Brand Awareness, Market Share, Customer Satisfaction).
- Highlights: This is a column header for the right-most column of the table.
- List the following companies in separate rows:
- Company A
- Company B
- Company C
- Your Company Name (usually placed at the bottom)
- X value label and Y value label: These are labels for the axes of a graph in the bottom portion of the slide. The graph likely shows how each company performs on the assessment criteria you defined in the table.
- Source: Indicate the source of your data here.
- Notes: Add any additional notes or explanations here
Tips for Composing the Slide
- When choosing the market segments, focus on the ones that are most relevant to your business.
- For the assessment criteria, choose metrics that are important for success in your industry.
- Be sure to use data from credible sources to support your claims.
- Use visuals, such as graphs and charts, to make the information in the slide easy to understand.